RUSHALI was born from experience, insight, and a deep understanding of the Indian fashion accessories market.
Shri Ashok Ji Rampuria (Jain) brings over two decades of experience as a commission agent, having worked with renowned brands such as LUX and Gocolors. In 2016, driven by a vision to create an exclusive and reliable brand in fashion accessories, he laid the foundation of RUSHALI, beginning with premium dupattas and stoles.
The brand operates under the proprietorship of Mrs. Nirmala Rampuria, with marketing spearheaded by Mr. Junesh Kumar Rampuria (Jain).
While exploring retail markets in Hyderabad, Junesh identified a critical gap—local retailers struggled to source high-quality dupattas with a wide range of colors, fabrics, and designs. This insight shaped RUSHALI’s purpose.
Starting from a modest 400 sq. ft. space in a prime Hyderabad location, RUSHALI steadily earned the trust of retailers through innovative fabric fusions, vibrant color palettes, and consistent quality. With over 8 years of hands-on experience in dupattas and stoles, we proudly established ourselves as an MRP-based brand from day one, with a clear long-term goal is to build exclusive RUSHALI Dupatta EBOs across India.
Today, RUSHALI is trusted by 1,600+ wholesalers and loved by 100,000+ retail customers—a testament to our commitment to quality and value.
Mission
To launch exclusive RUSHALI Dupatta Exclusive Brand Outlets (EBOs) across Telangana and Andhra Pradesh.
Vision
To become the first brand customers think of for dupattas.
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